// where it fits

One tool, many missions

However you use the internet's conversation, whether to build a brand, find a story, watch a rival or follow a market, Babel42 turns the noise into something you can act on.

For founders & brand teams

Brand analysis

Know exactly how the world sees you

Measure awareness, sentiment and share of voice, and prove your marketing is moving the needle.

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For journalists & creators

Topic research

Read the room before you write a word

Find what people are actually saying about any subject, surface emerging angles and source real voices.

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For marketers & strategists

Competitor analysis

Watch the competition without lifting a finger

Benchmark your brand against rivals on volume, sentiment and the moments that move their audience.

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For marketers & brand teams

Influencer marketing

Find the right creators and prove they delivered

Discover the creators who genuinely move your audience, vet them properly, and track their growth and impact over time.

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For product & support teams

Customer & product feedback

Hear what customers say when you're not asking

Surface complaints, feature requests and praise from across the internet, not just the surveys people bother to fill in.

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For developer-tools & DevRel teams

Tech community listening

Hear what developers really think

Track how your product, your competitors and your whole category are discussed across the technical forums where developers actually hang out.

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For curious, informed investors

Investment monitoring

Track the chatter around the things you follow

Follow the public conversation and sentiment around companies, tickers and trends you care about.

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